Ben Rubinowitz to Speak on Advanced Case Framing® and Damages at the American Association for Justice Webinar

Our managing partner Ben B. Rubinowitz of Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf will serve as a featured speaker at an upcoming national webinar hosted by the American Association for Justice, one of the most influential organizations for plaintiff trial lawyers in the United States.

The program “Advanced Case Framing®: Creating Echoes” will take place on May 7, 2026, and will bring together leading trial attorneys from across the country to explore advanced strategies for presenting cases and maximizing jury impact.

A Focus on Damages and Trial Strategy

Ben Rubinowitz will present during the segment:

4:05 – 4:45 p.m.
CREATING ECHOES AT TRIAL. PART 2 – DAMAGES

This portion of the program will focus on one of the most critical aspects of trial advocacy: how to effectively communicate damages so that jurors not only understand the harm, but feel its full weight. The “Creating Echoes” framework is designed to reinforce key themes throughout trial, ensuring that the most important elements of a case resonate consistently from opening statement through verdict.

About the Program

The webinar is led by renowned trial attorney and past AAJ president Mark Mandell, who developed the Advanced Case Framing® method. The program will guide attendees through:

The science behind persuasive case framing
Identifying powerful “I Just Can’t Get Over” issues
Building thematic consistency that drives juror decision-making
Strategies to increase damages outcomes through effective storytelling

By focusing on how jurors process information and emotion, the program aims to help trial lawyers present cases in a way that is both structured and deeply impactful.

Event Details

Program: Advanced Case Framing®: Creating Echoes
Date: May 7, 2026
Time: 12:00 PM – 5:00 PM (ET)
Location: Online via Zoom
Registration:

- $299 Non-Members
- $249 Members

National Recognition for Trial Excellence

Ben Rubinowitz’s selection as a speaker reflects his standing as one of the nation’s leading trial attorneys. Known for handling complex, high-stakes catastrophic injury and medical malpractice cases, he has built a reputation not only for courtroom results but also for advancing the craft of trial advocacy through education and mentorship.

Programs like this bring together the top voices in the field, attorneys who are not only trying landmark cases, but shaping how those cases are presented across courtrooms nationwide.