April is distracted driving awareness month and the National Safety Council is running its annual campaign to prevent car accidents related to driver cell phone use. This year’s campaign’s focus is on the risks of hand free devices and new vehicle technologies that allow drivers not only to talk on the phone but also to check emails, post social content or order take out food while driving. According to the NSC, even though 80% of drivers mistakenly believe hands free devices are safer than hand held, more than 30 studies have already demonstrated that hand free devices don’t make drivers safer as their brains remain distracted.
The NSC campaign’s video shows a mother driving with a child in the back seat and receiving a a call from her husband. As she talk to him through a hand free device, her brain gets distracted and she drives through an intersection without seeing a stop sign resulting in an accident and the video ends on the sentence “Calls Kill”.
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