Last year 28 cyclists died in traffic accidents in New York City and more than half of them were killed by trucks and SUVs. Most of the time the driver was a man.
Last Friday, the DOT announced that it invested 4 million in a new campaign targeting men driving trucks and SUVs. The “Was it Worth it?” campaign depicts images of pedestrian and bicycle accidents with a male driver in shock and the message “Was it worth it?” in various languages. Additional audio campaigns will also be run in English, Spanish, and Haitian Creole on several local radio stations during commuting time.
Since Mayor de Blasio launched Vision Zero in 2014, traffic fatalities decreased over the years except for last year. 203 people died in car accidents in 2019. More than half of them were pedestrians. On average over the last few years, men were found to be responsible for 75% of the fatalities with 41% of them driving a truck or a SUV.